With the popularity of recreational running largely established in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the designs of the era would be considered simple by today’s standards, the decade stands out as the moment when running shoes truly grew up. The 327 shines a new light on the 1970s as a time of innovation by boldly reshaping classic design elements with a completely contemporary take. With an angular rework of the tried-and-true point-toe silhouette, the asymmetrically applied and oversized ‘N’ branding, and a wraparound trail-inspired outsole, the 327 delivers nothingshortof a complete reinvention of our running heritage.
