As recreational running shoes rose to popularity in the 1970s, the benchmark for running shoes shifted from mere existence to performance importance. While the designs of the era might be considered simplistic by today’s standards, the decade was a time when running shoes became truly important. The 327 shines a new light on the ’70s as a time of innovation by reshaping classic design elements into a contemporary look. With an angular rework of the tried-and-true toe silhouette, an oversized fit, asymmetrically placed ‘N’ branding and a trail-inspired wraparound outsole, the 327 delivers nothing short of a complete reinterpretation of our running shoe heritage.
